With Valentine’s Day just around the corner, the panic begins to set in. What do I get her?  It is a common question that many men ask themselves in the days and hours leading up to V-Day. Finding the perfect gift can be stressful, and the thought of disappointing her can be overwhelming. But, it doesn’t have to be. Here at The Diamond Reserve, we want to make sure that you find that perfect V-Day for your loved one.  Here are some things to keep in mind during your shopping spree.

Get To Know Your Loved One’s Taste

This is perhaps the most important step anyone can take. By taking the time to take note of what jewelry they are buying for themselves and what they are wearing, you can gain a deeper insight into what they like. For example, if your loved one loves dainty and simple jewelry, DO NOT buy her chunky statement necklace.

Consider Their Lifestyle

This may sound strange at first, but your loved one’s lifestyle will provide key insights into what kind of jewelry would be appropriate. For example, if your loved one is athletic consider purchasing some small stud earrings.  Stud earrings are elegant but will not get in the way while your loved one competes.

Beware of the “Too Good To Be True” Deals

Thanks to sites like Amazon, people have become accustomed to shopping online and looking for the best deal. While there are many deals to be had online, there are also a lot of scammers out there. Always be wary of retailers that offer discounts of more than 50% and always shop from a retailer that is affiliated with the American Gem Society.  This is especially true if you are buying diamond jewelry. Never buy a diamond from a retailer that is not accompanied by an independent grading report from a respected lab like the Gemological Institute of America.

Yes, many sites (Amazon) offer authentication services or money-back guarantees to put consumers at ease, but in order to truly safeguard against fraud, we recommend working directly with a reputable diamond broker. At The Diamond Reserve, our diamond brokers are here to ensure that you find the perfect piece.

Learn The Lingo

One of the best ways to ensure that you are not scammed is to educate yourself prior to shopping. We recommend checking our sites like the Jewelers of America to get a quick understanding of industry terms. Gaining an understanding of important and relevant industry terms ( think the four C’s) can give you peace of mind when shopping.

Consider Treating Her To A Custom Design Session

While Valentine’s Day is quickly approaching, you can still give her the gift of something made just for her.  Bring in your loved one and let her design something you know she will love.

Still not sure where to shop for that perfect V-Day gift? Let our experts help you find the perfect gift. Call today to schedule an appointment before the big day!