High Quality Certified Diamonds

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The Diamond Reserve carries Colorado’s largest selection of GIA certified diamonds. Why GIA certified? GIA’s mission is “to ensure the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism through education, research, laboratory services, and instrument development.”

GIA certification is important because it is undeniably recognized throughout the industry offering accurate, unbiased assessments when it comes to grading diamonds. It also helps streamline pricing. GIA certified diamonds are evaluated and priced according to the 4 c’s—carat, color, cut, and clarity. A diamond’s weight is measured by carat. Diamond’s come in all colors of the rainbow, but most people focus on traditional colorless diamonds. GIA rates a diamond’s color from D (colorless) to Z (light yellow). A diamond’s cut refers to how proportioned

it is. The best diamonds achieve maximum brilliance by allowing light to enter through the top, reflect and disperse. The clarity of a diamond is determined by the amount and location of flaws and blemishes. They are graded on a scale of imperfect to flawless.

While some jewelers insist that their individual grading scale is just as good of a standard, it is not as consistent and pricing can be inaccurate. GIA certification lets you know what you are buying and ensures that you are not purchasing a faulty or fractured diamond. Simply put, buying GIA certified diamonds will make you approach your investment with confidence.

At The Diamond Reserve, our experts tap into their years of expertise when helping you select a GIA-certified diamond. Your satisfaction is our bottom line. Call today to schedule a consultation.

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